{"id":561,"date":"2013-03-05T06:05:07","date_gmt":"2013-03-04T19:05:07","guid":{"rendered":"http:\/\/gearfamily.net\/au\/?p=561"},"modified":"2013-03-07T17:16:09","modified_gmt":"2013-03-07T06:16:09","slug":"ifphone-2","status":"publish","type":"post","link":"https:\/\/gearfamily.net\/au\/2013\/03\/ifphone-2\/","title":{"rendered":"IfPhone 2"},"content":{"rendered":"

So, if Apple don’t see the ‘wisdom’ of my earlier approach<\/a> what else could they do to revolutionise the pre-paid market?<\/p>\n

<\/p>\n

Repeating my keep & compromise list from before:<\/p>\n

Keep:
\n– iTunes music \/ movies \/ tv integration
\n– WiFi \/ cellular Internet connectivity
\n– iMessage
\n– FaceTime
\n– “VoiceTime” \/ phone calling
\n– Siri
\n– 16 hr battery life
\n– Darwin core operating system
\n– iOS interaction modes \/ conventions (including physical home button)
\n– ARM chipset<\/p>\n

Compromise:
\n– screen size & resolution
\n– rear-facing camera?
\n– storage capacity
\n– App Store -compatible apps (for now)
\n– Internet tethering<\/p><\/blockquote>\n

But what if they compromised some more..? What if they went all out and designed a much simpler device without movie or tv support? Without keyboard input?<\/p>\n

The new list looks more like this:<\/p>\n

Keep:
\n– iTunes music
\n– WiFi \/ cellular Internet connectivity
\n– iMessage
\n– “VoiceTime” \/ phone calling
\n– Siri
\n– 16 hr battery life
\n– Darwin core operating system
\n– (some) iOS interaction modes \/ conventions
\n– ARM chipset<\/p>\n

Compromise:
\n– screen size & resolution
\n– rear-facing camera?
\n– storage capacity
\n– App Store -compatible apps (for now)
\n– Internet tethering
\n– iTunes movies \/ tv integration
\n– FaceTime<\/p>\n

What could such a device look like?<\/p>\n

Based on my last suggestion, the smarter reader may be thinking “improved iPod shuffle”. Or others who’ve been reading the tech press may be already thinking “iWatch”.<\/p>\n

Both are sensible ideas, and have likely already been evaluated internally by Apple and discarded.<\/p>\n

Look again at the above list.<\/p>\n

What’s missing?<\/p>\n

For Apple to release a device into a new market they have to feel like they’re making a significant impact on the current state of the industry. Their offering has to create a new category, or solve a fundamental problem constraining that market. They don’t just say: “hey, here’s a market with high margins that’s adjacent to our existing product offerings – let’s build a fridge-toaster!”<\/p>\n

Another key clue is the raison d’\u00eatre for the company – to make computing accessible to everyone.<\/p>\n

So the question to ask is: what industry is currently bereft of innovation, into which Apple could drop a completely new, easy-to-use computer disguised as something else..?<\/p>\n

And the answer is…<\/p>\n

Fashion Eyewear.<\/p>\n

…Just kidding. That’s a ridiculous idea.<\/p>\n

What they’re really targeting is –<\/p>\n","protected":false},"excerpt":{"rendered":"

So, if Apple don’t see the ‘wisdom’ of my earlier approach what else could they do to revolutionise the pre-paid market?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"activitypub_content_warning":"","activitypub_content_visibility":"","activitypub_max_image_attachments":4,"activitypub_interaction_policy_quote":"anyone","activitypub_status":"","footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[5],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-apple","entry"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p1RxuW-93","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":91,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":747,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/posts\/561\/revisions\/747"}],"wp:attachment":[{"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gearfamily.net\/au\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}